Why Choose Davines Hair Care

Davines Professional Italian Hair Care Products
Stocked at William Guy Hairdressing in Ringwood, Romsey and Westbourne

Key Takeaways

  • Davines is a family-owned, certified B Corporation hair care company, founded in Parma, Italy.
  • All Davines formulas are free from parabens, sulphates and harsh silicones, using a high percentages of natural-origin and biodegradable ingredients.
  • Davines professional hair colour products are well known for their gentle formulas and focus on hair health coupled with outstanding results.
  • A wide range of home hair care lines are available including Naturaltech, OI, Essential Haircare and Heart of Glass
  • Products address specific concerns such as colour-treated hair, scalp sensitivity, curl definition and blonde toning
  • Highly concentrated formulas mean each bottle lasts considerably longer than many high-street alternatives

Davines Hairdressing Salon Ringwood Westbourne William Guy

At William Guy Hairdressing, our salons in Ringwood, Romsey and Westbourne are proud to stock and use Davines as our professional hair care brand of choice.

Davines combines the latest hair care science with an environmental conscience that informs every aspect of the company's operations. It is not a brand that simply gives a nod to sustainability.  It was founded on an ethical and environmental basis and the products were built from there.  As well as being at the forefront of clean, eco hair care, the products deliver outstanding results, whatever your hair type and concerns.

What is Davines?

Davines is a family-owned Italian hair care company, established in 1983, when the Bollati family set up a cosmetics research laboratory in Parma . In 1992, the company turned its focus to developing and distributing products under its own name, and by 1994 international distribution had begun.

Today, the Davines range is available in more than 90 countries around the world. The UK branch operates from London, and the products are available through a carefully selected community of professional salons, of which William Guy Hair is proud to be one.

Davines Clean Hair Care

Clean Hair Care Ingredients With a Scientific Basis

One of the key features of Davines hair care products is the high proportion of natural-origin and biodegradable ingredients they contain.  All the formulas avoid parabens, sulphates and harsh silicones, and the botanical ingredients used are selected by Davines scientists with respect for nature and biodiversity.  The company uses a Scientific Garden in Parma which is key to its research and product development.

Davines describes its approach as "artisan spirit using the most advanced cosmetic technologies," and the products reflect that balance.  Natural ingredients are chosen and processed with the precision for high performance results.  If you are concerned about the chemicals in the products you use on your hair and skin, the Davines approach offers a practical alternative without any compromise in performance.

Davines Hair Care Products William Guy Hair Salons Ringwood Westbourne Romsey

Targeted Solutions for Every Hair Type

Davines has product ranges which address every type of hair and scalp need.  At William Guy Hairdressing, our stylists can guide you to the most suitable combination of products for your hair type, but this is an overview of the key ranges we stock:

Naturaltech

Naturaltech is a wellbeing-focused range, developed with dermatologists to address scalp conditions and hair health at a deeper level. It includes targeted treatments for:

  • Rebalancing: A gentle treatment for oily scalps 
  • Purifying: For scalps affected by dandruff or flaking
  • Energising:  For thinning hair or reduced density
  • Nourishing: For dry, brittle hair in need of intensive moisture restoration
  • Replumping: For fine or limp hair that lacks volume and body.

Each product in the Naturaltech range uses targeted active complexes derived from natural sources.

OI

OI is one of Davines' most popular lines, containing Roucou oil sourced from the Amazon jungle and rich in beta-carotene. The range suits all hair types and is designed to enhance shine, softness and manageability.

The OI All In One Milk is a bestseller for good reason: it functions as a detangler, heat protector and finishing treatment in a single lightweight product, which makes it particularly practical for everyday use.

Heart of Glass

Heart of Glass is the specialist range for blonde hair. Formulated with a chelating complex that removes mineral build-up and neutralises brassiness, it is designed to keep blonde, highlighted and silver hair looking fresh and clean between visits. The range includes shampoo, conditioner, mask and a silkening serum.

Davines Essential Haircare

Essential Haircare is at the heart of what Davines offers.  The range and has been evolving since its original launch in 2004 and the latest version represents what Davines calls its greatest achievement to date on the path towards sustainability. Key lines within Essential Haircare include:

MOMO: Deep moisture for dry and dehydrated hair
MINU: Protection and luminosity for colour-treated hair
VOLU: Body and lift for fine hair
LOVE CURL: Definition and hydration for curly and wavy hair
LOVE SMOOTHING: Frizz control and softness for coarser, unruly hair
NOUNOU: Nourishment for damaged or very dry hair
MELU: Breakage prevention for long hair, preserving strength and structure

The Essential Haircare shampoos are now available with refillable pouches. The 500ml refill format uses 74% less plastic than a standard bottle and is fully recyclable.

Davines Hair Colour available at William Guy Hair Salons Ringwood Romsey Westbourne

Davines Professional Hair Colour 

As well as its home care ranges and in salon products, Davines is equally well known for its professional hair colour range.  Their colour ranges include New Colour, a permanent colouring system developed to deliver full grey coverage, lifting of up to three levels, and a complete range of tonal options, all without the use of ammonia.  This product range is gentler on the hair, using biodegradable ingredients, and the lack of ammonia makes the colour service more comfortable for both our clients and stylists.

Davines hair colour formulas include plant-derived carotenoids and vegetable melanin, both of which have antioxidant properties that help counteract free radical activity during the colouring process.  Moisturising ingredients including castor oil and carnauba wax which work to maintain softness and condition throughout the process. The result is colour with a velvety, intense finish that leaves hair feeling noticeably conditioned rather than stripped. The system is also paraben-free, like all Davines products.

The award-winning colourists in our Ringwood, Romsey and Westbourne salons are trained in the Davines hair colour system and can advise on the right choices of colour and products for your hair type, colour goals and scalp condition.

Davines echnicea hair care

Long Lasting Davines Hair Care Products

Professional hair care products are, of course, more expensive than supermarket alternatives, and it's fair to ask whether the price difference is justified.  In the case of Davines, we believe it absolutely is.  Not only are the products made from top quality, clean ingredients, but they are also far more concentrated than high street brands.   

As the formulas are highly concentrated, this means you need to use far less than you might expect.  A small amount of Davines shampoo, properly distributed through wet hair, provides a full cleanse. The same applies to conditioners and treatments. Clients who switch from high-street brands often find a single bottle lasts considerably longer, which brings the cost per use much closer to what you might expect from a budget product.

At William Guy we believe that Davines offer better results, require fewer purchases, have lower packaging waste and offer a more sustainable, ethical alternative to some big brands.

Davines best selling hair care products William Guy Hairdressing Ringwood Westbourne Romsey

Try Davines at William Guy Hairdressing Salons in Hampshire and Dorset

Our stylists in Ringwood, Romsey and Westbourne are trained in the Davines range and can advise you on which products will suit your hair type, styling routine and budget. Whether you are maintaining a colour, managing a scalp condition, working with curls or simply looking for a reliable everyday routine, there is a Davines product for you.

You are welcome to try our Davines products during your appointment and you can purchase home care products from any of our three salon locations.

Is Davines suitable for colour-treated hair?

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Yes. The MINU line within Essential Haircare is specifically formulated to protect colour and extend vibrancy between appointments. OI products are also gentle enough for colour-treated hair and help maintain softness and shine. The Heart of Glass range is designed for blonde and highlighted hair.

Can I use Davines if I have a sensitive scalp?

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The Naturaltech range includes products designed for scalp sensitivity, dryness and reactivity, developed with dermatological guidance. We recommend speaking to one of our stylists at William Guy Hair, who can assess your scalp condition and suggest the most appropriate starting point.

Are Davines products sulphate-free?

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Many Davines products are free from sulphates and harsh surfactants. The brand labels its formulas clearly, and our team can help you identify the most suitable option for your hair type and preferences.

Is Davines cruelty-free?

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Yes. Davines does not conduct or commission animal testing on any of its products.

Does Davines offer refillable products?

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Yes. The Essential Haircare shampoo range includes 500ml refill pouches that use 74% less plastic than standard bottles and are recyclable. These are available at William Guy Hair alongside the full-sized bottles.